QUOTE | "The next generation is not in a box" – Phil Harrison, former VP president and general manager at Google, hyping up Stadia to attendees at the grand unveiling. The prime example of a non-endemic struggling to enter the traditional video games space, thanks to the failure of cloud gaming service Stadia.Īnnounced in 2019 with no small amount of pomp and circumstance (we still remember the GDC street display putting the Stadia controller alongside other hyped innovations that ultimately fell flat: the Dreamcast, Nintendo's Power Glove, and ET: The Extra-Terrestrial for Atari 2600), Google positioned its cloud gaming service as a platform in its own right. Let's dive into their video games efforts, shall we? So, two mobile platform holders, one retail giant that basically has its fingers in almost every other pie, and the second biggest video streaming service ( dethroned last year by Disney). QUOTE | "Right now we see all the big players going, 'Oh, gaming? It's bringing in billions of dollars a year? I want a piece of that.' And so we have Google, Netflix, Apple and Amazon wanting to get a piece and trying to disrupt out industry" - Shawn Layden listing the companies he believes have the largest dollar signs in their metaphorical eyes. To answer the first, we can hand that over to Layden, who named four prime candidates while on stage.
Who are they? What are they doing in the games space? And how might they disrupt the status quo? But today, we'd like to dig a little deeper into the non-endemics.
The other two, if you're interested, were consolidation's impact on creativity and rising costs. Check every Friday for a new entry.ĭuring last week's Investment Summit in Seattle, former PlayStation boss Shawn Layden cited "the entry of non-endemics" as one of his three biggest concerns about the future of the video games industry, jokingly referring to them as the "barbarians at the gate." This Week in Business is our weekly recap column, a collection of stats and quotes from recent stories presented with a dash of opinion (sometimes more than a dash) and intended to shed light on various trends.
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